Natural beauty products are everywhere now. But, just how natural can they be? And if they are 100% natural, what resources might they be exploiting? How can we be sure that their products are sourced from sustainable farms and suppliers? In the beginning, the niche of natural beauty products included not only products made with non toxic ingredients, but also looked to support local small businesses that operated in an eco-friendly, sustainable way. The products tended to be made in small batches to ensure the highest attention to detail and highest quality possible. Now, it is increasingly difficult to sort through all of the different options to find a worthwhile product that fits that bill.